Clean Beauty
What Does "Clean Beauty" Actually Mean?
"Chemical-free" and "all-natural" are marketing terms, not scientific ones. Here's why we don't use them, and what actually determines whether an ingredient belongs in the bottle.
What Does "Clean Beauty" Actually Mean?
"Chemical-free" and "all-natural" are marketing terms, not scientific ones. Here's why we don't use them, and what actually determines whether an ingredient belongs in the bottle.